Interview by Patrick with Operator Mike McCoy June 2013

The Metal Detector Music promotions was started up by Mike McCoy about 6-7 months ago to help support, promote the smaller labels and bands of the world-wide underground. Mike originally helped/worked for great Abyss Records, but he wanted to expand his P.R business more across the scene.  Definitely a worthy P.R. company for any bands, labels looking for help in spreading their band or label's name around the underground.



Hello Mike how is your week going man? Please tell the readers a little about yourself.

Hi Patrick, I am a 35 year old Metal Head and that is all anyone would really want to know. I have been working behind the scenes for the Underground Metal Music label Abyss Records for the last few years and now I am trying to start up my own PR business The Metal Detector.

When did you first start listening to metal? Who were some of the first bands you listened to? Who are some of your "current" favorites?

I first got into Metal in 1994, I had heard a few things before then, but only through the main stream and that did not impress me, I guess at the time Metal was kind of going back underground and I didn't stumble upon that until 1994. The first bands that really got my attention were King Diamond / Mercyful Fate, Iron Maiden, Dark Tranquillity, Edge of Sanity, Immortal, In Flames, etc... As far as what I get into now, there is just too much stuff that gets thrown at me on a regular basis that I get overwhelmed, so I tend to stick to the albums that I actually own physical copies of. I have been on a big Entombed kick for the past few months, all their albums are great to me. I listen to alot of the bands that I promote for on a regular basis, especially have been into the new Septekh, Bukowski Family and Nocturne albums lately. And I am always a sucker for pretty much anything that Jorn Lande sings on.

I believe you started working for Abyss Records a few yrs. ago how did you meet Dan {owner of Abyss}? what was your job while working for Abyss for full-time?

Yes, I have known Dan for close to 20 years now, we met through a mutual friend and then ended up working at a small factory together for a few years... I still work for/with Abyss Records and plan to continue to do so for as long as possible. Dan runs a great label and distrubution and I like the work. I kind of keep some of the online stuff in order, help run some of the miscellaneous web pages, post reviews, make ads, flyers, promo videos, etc... and help out with whatever I can.

You started up "The Metal Detector Music Promotions"  about six months ago I believe. What gave you the idea to start your own promotions business?

Pretty much came down to the opportunity was there, Dan / Abyss Records needed someone to take over their PR responsibilities and I had been working with him for a while and already knew kind of how he likes to run things. It has been a great opportunity for me and I have to thank Dan for suggesting the idea and giving me the chance... After that it just made sense to try to do PR for other bands and labels, so that is how things got started.

Are you happy with how everything is turning out so far? I believe in all my years of doing zines you are the first promotions person I have interviewed. So I was wondering what do you feel is hardest and easiest part about your job? How many hours a day/week would you say your working for your bands/labels?

So far so good, sure things could be going better, but for the amount of time I have been doing this full time I am happy so far. I would have to say that the hardest part is trying to stay on the same page with everyone, I deal with alot of people that English is not their first language and being an American myself I never learned a second language, so I guess communication is the hardest part and the long hours. It is kind of hard to say how many hours a day / week that I spend for each individual band, but I work between 8-12 hours, 6 days a week at minimum. The best thing so far has been that I have gotten to work with some good people, most of the bands / labels / sites / zines / etc. have been very helpful and eager to work with me.

Speaking of bands and labels Who are the bands and labels currently working with The Metal Detector Promotions?

I of course work with Abyss Records, but am also promoting for Do Or Die Records, they are a fairly new label out of Chicago and then some other random bands, Bukowski Family and Eshtadur (Colombia)

Are you currently looking for new bands and labels to work with you and your promotions company? If yes how can the interested bands or labels get in touch with you?

Yes, I am always looking for new bands or labels to work with, anyone interested can email me (see contact info at the end of the interview - Dale) or you can contact me through The Metal Detector facebook page. I work for a fairly low rate for what I can provide and you would be hard pressed to find anyone else that will put the hours and effort in for the rate that I charge.

Mike you live in Indianapolis, IN have you lived here most of your life? What is your opinion of the metal scene in your town and state?

I have lived in or around Indianapolis my entire life. I don't get out much anymore, so can't really comment on the local scene too much, but from what I see online it seems to be a little more active then say back 10 years ago.

Who are some of your all-time favorite bands from Indiana? Are their any new upcoming bands you think the readers should check out soon?

Like I said before I don't get out alot, so don't even really know very many bands from Indiana, but here are some that I do know and like: Radiation Sickness (Death Metal / Grindcore), Maax (Blackened Thrash Metal), The Gates of Slumber (Doom Metal), Stone Magnum (Doom Metal), Hordes of Nebulah (Black Metal), Bulletwolf (Heavy / Doom Metal).

I believe you and I got into the underground same time in late 80's/early 90's. So I was wondering what is your opinion of the underground scene today compared to 20 or so years ago?

Just like most things in life there are pluses and minuses. I like the fact that I can hear a track from a new album by just jumping online and clicking a few buttons, but I don't like that it seems a large portion of the Metal community is satisfied with crappy Mp3's, which they probably didn't pay for to begin with. I liked back when I first got into Metal you would hear about a new album a couple months before it came out and you had to wait for it, not go online and try to find a pirated copy of a less then satisfying Mp3. I think that Metal meant more back then. I miss going to the used CD shop and digging through the used CD bin and hoping to find some long lost gem you have been wanting for years. Now you just jump on Ebay or Amazon and if you have enough cash you can find just about anything. I guess being into Metal is just easier now...

In your opinion what is the best and worst thing about the underground? And what does the term "underground metal" mean to you?

The best thing about the underground is that it will never go away, it will continue to evolve with the new generations of Metal heads, just hope that I can continue to evolve with it. And the worst is the bands / people that think they are underground but are not. If you have no following it doesn't mean you are underground it probably means you are not that good or that you haven't put out the proper effort to get your name out to the right people.

Well Mike we have reached the end of the interview thank you for taking the time to fill this out. Do you have any   final comments for the readers?

Thank you Patrick, I appreciate your continued support... Any bands that are looking to promote for upcoming albums get in touch... And finally want to say please go out and support your favorite Metal bands by picking up physical copies of their albums, if you don't support the bands / labels you like one day they won't be there anymore. Music is a big part of most peoples lives and you should show the bands your appreciation, respect and support them for what they do for you.





Click above to return to the homepage